William W. Lange, Chairman and Chief Executive Officer of the LFC Group of Companies, manages several firms that auction and promote real estate. The enterprise conducts auctions for residential, commercial and undeveloped properties in the United States and around the world. LFC Group provides high tech environment necessary to compete on today’s Internet and the expert knowledge to maximize exposure with public relations, advertising, and Internet technology. Established more than 30 years ago, LFC Group has served numerous Fortune 500 clients, government agencies, financial institutions, investors, and real estate developers. William W. Lange has leveraged auction marketing to sell thousands of residential, industrial, undeveloped, and commercial properties worth more than $5 billion. Based in Newport Beach, California, William W. Lange’s firm uses the online auction model to address the challenging real estate market. In 2009, William W. Lange spoke at The London School of Economics and Political Science to more than 300 students, professional auctioneers, and real estate executives. Talking about online auctions as a better model than traditional auctions, Mr. Lange was joined by other leaders in his industry, including representatives from GoIndustry (UK) Ltd., Jones Lang LaSalle, and the Royal Institution of Chartered Surveyors. His speech covered topics, including maximizing property value, legal issues, convenience, property information, marketing reach, and transparency. Mr. Lange offers a background of more than 25 years in international live outcry auctions. With more than 35 years in marketing real estate, William W. Lange has overseen a wide variety of property auctions. He also offers experience in selling institutional investment grade properties and negotiating. He earned a Bachelor’s degree in Economics and Business from the University of Redlands. Mr. Lange is a retired First Lieutenant of the United States Army Reserve and holds a California license to broker real estate.