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York
Galland

York Galland possesses an extensive track record of success in the fitness and nutrition industry.

Provo, Utah

Following high school graduation, York Galland gained admission to Brigham Young University in Provo, Utah. From September 1988 through May 1994, York Galland took a wide range of undergraduate classes before developing a two-fold concentration in English literature and business management. After graduating from Brigham Young University with a Bachelor of Arts degree in English, York Galland remained at his alma mater to pursue graduate coursework at the Marriott School of Management. An exemplary Master’s candidate, York Galland graduated from the Marriott School of Management at the top of his class, receiving his M.B.A. in May 1996.

York Galland immediately found a position with Provo, Utah, property management firm Kingsley Management Corp, where he soon became Chief Executive Officer. Holding the rank of CEO over a 12-year period, York Galland oversaw 200 employees and ensured the proper management of properties in 8 states. In this role, York Galland established new, safe, and affordable low-income housing and mobile home communities across America, helping Kingsley Management Corp claim its status as an industry leader in the realm of property management and ownership.

From Kingsley Management Corp, York Galland joined nutrition and sports product manufacturer US Sport, LLC as Chief Executive Officer. Since November 2008, York Galland and his associates have built US Sport, LLC into a giant of the protein formula industry, with a base of operations that spans the United States and the Asia-Pacific region. Under York Galland’s stewardship, US Sport, LLC has opened offices in Shanghai and Beijing, attracted the attention and endorsement of various NBA superstars, and developed lasting relationships with such charitable organizations as the China Red Cross. Through the promotion and sale of Adult Protein, Power Protein, and Power Burn, York Galland has laid the foundation for US Sport’s continued success in the global marketplace.


York Galland's Schools

York Galland's Publications

  • Return on Investment with Customer Relationship Management Systems, by York Galland
    May, 2011
    While companies expend plenty of money purchasing their customer relationship management (CRM) systems and time teaching their employees to use them, many fail to realize the return on the investment they have made in this arena. A successful CRM undertaking involves careful planning and significant examination of long-term goals. Customer loyalty requires hard work and consistent communication over time. The amount of competition in most markets, coupled with continuously evolving products and services, causes customers to move on to the next big thing or even a worse alternative over hurt feelings from bad customer service or a $10 error on a bill. As such, companies do well to build value into their interactions with their clients and secure deep relationships with them.

    In addition to using your CRM solution to monitor your client base as well as those who call for information, try differentiating your clients and prospective clients into subsets based on industry, needs, size, and the products or systems these organizations already have in place. If you remember to think ahead about the future needs of such customers, you follow up on imminent needs rather than chasing sales you have already made. Moreover, such forward thinking spurs the client to think about you as an advisor rather than just a sales representative. This keeps them from automatically turning to someone with a lower price when they decide on their next big purchase. Be certain, however, that you only recommend items that will benefit their business. If they look at you as a pest, you will not make the sale with them.

    About the Author: York Galland is the Co-owner of Innovative Matrix, a CRM solutions provider. He holds over 15 years of experience in his field, and his company has assisted over 100 clients in building more productive relationships with their customers.